RESEARCH
Why is research important?
Research is important as it is necessary for topics/discussions and studies that require prior information, Which can be used as evidence to back up an individuals statement and/or analysis.
There are many forms of research that can be used to acquire information, with each method being used to collect specific data the individual may be looking for, These types of research are known as:
Primary, Secondary, Quantitive and Qualititive Research.
Different forms of Research
Primary Research
Primary research is one of the many types of research techniques used, this one in particular is information and evidence that have been acquired directly by the researcher themselves.
Examples of primary research range from:
Online surveys, Interviews, focus groups etc.
Secondary Research
Secondary research is data/ information you have gathered from another source/ someone else's primary research. your examples vary from online articles and websites.
Qualitative Research
Is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions and motivations
Quantitive Research
Quantative research is used to change / increase numerical data into useable satistics. examples of quantative research is; online, paper, mobile sureys, face to face surveys and interview over the phone.
The three main streams of media research
Market Research
focus groups is a scripted interview. The interviewer is gathering information from the interviewees opinions. On a specific assigned topic. CO is technique where researchers analyse the behaviours of people within a neutral market environment.
Audience Research
Audience research is containig a specific sample (the audience) in order to find out about their attitude and habits to have a clearer understanding of them.
SOCIAL MEDIA
General social media. You could use Snapchat, Facebook, Instagram, Twitter, Reddit, YouTube. Virtually everybody is online one form of another these days. If you can target the correct platform then this can really help push your product. Especially when social media have a variety of different demographic audiences. Influencer marketing is where you aim to get high profile social media star to push their product. Like they can get a trustworthy influencer on Instagram to promote your product/business. This influencer has a pre-established audience / bigger audience of many different demographic audiences. For example, Poppy Mead she promotes Pretty Little Thing products / clothes and different products like Nike Jordan's. The audience trusts the influencers judgement / review of the product and may consider buying the product based on their recommendation. You could get in touch with influencer's and offer freebies of the product or pay them. People usually give them freebies or discounts.
MARKETING STRATERGY
PRODUCTION RESEARCH
A production research is to make sure you are viable to do your project. For example the crew and location within the filming. Also, it is just to make sure you're ready to film.